Who We Are
(Why yes, Yogi Berra is one of our heroes.)
INK by the numbers:
Happy clients – working with companies of all shapes and sizes.
Years in business. Born in OC serving clients all over the world.
Awards received in the last twelve years.
Data Drives Everything.
Results in 35 Days.
Step 1. Strategy & Workflow
Step 2. Asset Creation
Step 3. Development
Step 4. Insights and Optimization
It all starts with objective information gathering. Who is your current audience and how does that differ from your target audience? What do they really think about your brand and the experience they get when interacting with your company? How does that experience make them feel and how is that experience different from the many competitors in your space? Asking the right questions enable us to gather the right insights. Insights that will fuel a stronger position in the market.
Once we’ve gathered the right insights from your customers, your team and your competition, we set out to establish a strategic position that is authentic, relevant and differentiated in the market. Mind you, this is no academic exercise, we get to the point and encapsulate your brand position in a brief, digestible form that will actually get read a second time. That positioning strategy is the foundation for everything from what voice the brand should take to the channels and frequency of our messaging.
This is where the rubber meets the road and great brands come to life. Crafting the right stories and making the right promises are only part of the equation. What’s critical is living up to those promises through each and every customer interaction. In our Activation phase, we launch the materials needed to properly tell your story, stand out from the crowd and engage your audience. From web design to sales materials to integrated campaign launch, we’ve got you covered.
Lead Gen / Nurturing
Crafting a great brand story is one thing, driving repeatable revenue is another. During our Lead Generation and Nurturing phase, we execute upon our well-informed strategies to ensure the proper mix of media and frequency to drive more leads and convert more customers. Relentlessly measuring and optimizing every aspect of our campaigns ensure that every dollar invested in marketing is yielding a positive return.
Helping brands standout .
A dynamic team
of industry veterans
Co-Founder and President
Co-Founder and COO
Chief Client Officer