Who We Are

50%

consulting firm.

50%

branding agency.

50%

demand-gen shop.

(Why yes, Yogi Berra is one of our heroes.)

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Ink

INK by the numbers:

200 +

Happy clients – working with companies of all shapes and sizes.

12 +

Years in business. Born in OC serving clients all over the world.

100 +

Awards received in the last twelve years.

136

Steps away from the beach in our Laguna Beach office.

Data Drives Everything.

We have a custom approach to digital lead generation called DICE (Data Informed Customer Engagement) that focuses on making decisions from factual data & analytics, not opinion. This rapid-deployment model enables us to quickly develop go-to-market strategies and deploy in as little as 30-days, gathering data, optimizing campaigns and driving towards agreed upon success metrics.

Results in 35 Days.

Step 1. Strategy & Workflow

Week 1

It all starts with a 1/2 day workshop where we define goals, user flows and audience needs. We collaboratively map the outline of a media plan in real-time.

Step 2. Asset Creation

Week 2-3

We optimize existing assets and create new ones that will best serve the goals of our campaign. From display ads to infographics to landing pages, we quickly produce valuable materials.

Step 3. Development

Week 4

Just one month after kick-off, we have media in market. A/B testing messaging, CTAs and assets across various audience segments enable us to leverage data to optimize and expand.

Step 4. Insights and Optimization

Week 12

90 days after kick-off, we share wins, insights and recommendations for future optimization efforts, scoping a second 90-day sprint to build upon past successes.

Our Services

Brand Strategy

Identity Development

Website Design/Development

Campaign Launch

Marketing Collateral

Lead Generation

CRM/Lead Nurturing

Research

It all starts with objective information gathering. Who is your current audience and how does that differ from your target audience? What do they really think about your brand and the experience they get when interacting with your company? How does that experience make them feel and how is that experience different from the many competitors in your space? Asking the right questions enable us to gather the right insights. Insights that will fuel a stronger position in the market.

Strategy

Once we’ve gathered the right insights from your customers, your team and your competition, we set out to establish a strategic position that is authentic, relevant and differentiated in the market. Mind you, this is no academic exercise, we get to the point and encapsulate your brand position in a brief, digestible form that will actually get read a second time. That positioning strategy is the foundation for everything from what voice the brand should take to the channels and frequency of our messaging.

Activation

This is where the rubber meets the road and great brands come to life. Crafting the right stories and making the right promises are only part of the equation. What’s critical is living up to those promises through each and every customer interaction. In our Activation phase, we launch the materials needed to properly tell your story, stand out from the crowd and engage your audience. From web design to sales materials to integrated campaign launch, we’ve got you covered.

Lead Gen / Nurturing

Crafting a great brand story is one thing, driving repeatable revenue is another. During our Lead Generation and Nurturing phase, we execute upon our well-informed strategies to ensure the proper mix of media and frequency to drive more leads and convert more customers. Relentlessly measuring and optimizing every aspect of our campaigns ensure that every dollar invested in marketing is yielding a positive return.

Helping brands standout .

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Happy Clients

“We recently sold for $1.4B! We would never have achieved that without INK as our partner.”

H. Michael Schwartz, Founder, Chairman and CEO, SmartStop Asset Management

"INK immersed themselves in our business and developed an incredible brand!"

Adam Christensen, Global Head of Brand, Marketing and Communications, Ingram Micro Cloud

“Working with INK is like having another trusted employee in the conversation, that just also happens to be an expert.”

Jim Barkdoll, CEO, Titus

“My experience with INK has been bar none the most excellent, effective, and enjoyable.”

Lily Knowles, Director, Worldwide Go-to-marketing integration, Cisco/Linksys

“The collaboration with INK has been invaluable.”

Anthony J. Dufault, Head of ETF Product Development, Pacific Global Asset Management

“I've had the opportunity to work alongside INK to launch three brands...having a partner like that is invaluable!”

Landon Taylor, Managing Partner, Pier 70 Ventures

“INK's impact was felt on everything from our valuation to our culture. They're true professionals.”

Lori Chavez, VP Corporate Marketing, Guidance Software

“INK is truly invested in our success and we're lucky to have them on our team!”

Lucy Dunn, CEO, Orange County Business Council and Homeful Board Member

“INK is the best! We love working with you!”

Lynda Savoit, SVP/CMO, Orange County's Credit Union

“​I would 150% recommend INK and I'd even put my job on it!”

Sam Brooks, VP Marketing Silberline

A dynamic team
of industry veterans

Todd Henderson

Co-Founder and President

Todd co-founded INK in January of 2007 and has 25+ years of experience serving as strategic partner to companies such as Sony, HP, Diageo, Mattel, Guess Clothing and Hotels.com.

Megan Lavender

Co-Founder and COO

Megan co-founded INK in January of 2007 and has 25+ years of experience serving as a strategic partner to companies such as Evolent Health, Bloomingdale’s, Ford, Best Buy, Bank of America and Mercedes-Benz.

Tim Price

Chief Client Officer

Tim joined INK in March of 2012 via RiechesBaird and has 25+ years of experience in B2B brand strategy and development. Historic clients include Edwards Lifesciences, Life Technologies, Evolent Health, AMN Healthcare, American Airlines and Irvine Company.