Once we’ve gathered the right insights from your customers, your team and your competition, we set out to establish a strategic position that is authentic, relevant and differentiated in the market. Mind you, this is no academic exercise, we get to the point and encapsulate your brand position in a brief, digestible form that will actually get read a second time. That positioning strategy is the foundation for everything from what voice the brand should take to the channels and frequency of our messaging.

This is where the rubber meets the road and great brands come to life. Crafting the right stories and making the right promises are only part of the equation. What’s critical is living up to those promises through each and every customer interaction. In our Activation phase, we launch the materials needed to properly tell your story, stand out from the crowd and engage your audience. From web design to sales materials to integrated campaign launch, we’ve got you covered.