The world has changed.
Has your lead gen kept up?
What is DICE?
INK’s Data Informed Customer Engagement model, or DICE is a powerful way to drive leads, engagement and conversions—all in less than 60 days.
At the center of this model is content, lots of content. We quickly produce dozens of original assets and watch for patterns in the data to optimize our campaigns in near-real time.
Leveraging powerful audience profiling tools, we target the exact audience you want to engage with compelling content, delivering deeper engagement and more qualified leads.
How does it work?
See how we helped Griffin Capital generate $148M+ in new leads in just 6 weeks.
Download our free eBook
A Different Kind of Recovery: How Hospitals Can Restore Patient Volumes Following The Latest COVID-19 Surge
How bad has the COVID-19 pandemic become lately? According to the Centers for Disease Control and Prevention (CDC), as of January 19th, over 394,495 people have died of COVID-19 in the U.S., with more than 23 million confirmed cases. More than 1.5 million cases were reported in the previous seven days for an average of 221,693 new cases per day.
In 2020, we saw that businesses could still function and obtain leads even if they didn’t have access to traditional in-person networking methods. But in 2021, as more and more businesses move online, the digital environment could be overwhelmed with business trying something else out: lead nurturing.
What’s next in the world of B2B lead generation? In the digital environment, it’s impossible to say with any degree of certainty which trends will emerge. But after a hectic 2020, one thing is clear: there are some trends that developed in 2020 that don’t show any signs of slowing in the coming years.