Some of our thoughts on the world of branding and marketing.

The world is mobilizing. And if you’re not part of it, you’re going to struggle to keep

“Who cares what customers think about us? They’re buying from us, aren’t they?” That’s the refrain of

What’s the fastest way to learn something new? Easy. Ask the people who have already done it.

In 2005, two men emerged from the jungle of a Philippine island, claiming to have been Japanese

Think of your favorite brands. What’s the defining characteristic they all seem to share? Consistency. Brands are

When you’re an individual, they call it a personality. When you’re a company, they call it a