Some of our thoughts on the world of branding and marketing.

Here’s something you already know: social media is powerful. But is it powerful for you? And if

What’s your story? Ever ask someone that? Ever been asked that? It’s a common ice-breaker. There’s a

Clarity.So few brands have it. Fewer still know how to achieve it. And even fewer live it

It’s simple economics.  Trade can make everyone better off, and that is why we are not all

On July 1, 1941, the first television commercial aired on what is now WNBC. It was a

On Friday, May 20, INK hosted 38 students from St. John’s Episcopal School in Rancho Santa Margarita