Voice and Vision

Voice and Vision


August 23, 2018

The Importance of Brand Storytelling

What’s your story? Ever ask someone that? Ever been asked that? It’s a common ice-breaker. There’s a reason this question ...
February 01, 2018

The Holy Grail of Branding: Clarity

Clarity.So few brands have it. Fewer still know how to achieve it. And even fewer live it every day. Most ...
December 04, 2017


It’s simple economics.  Trade can make everyone better off, and that is why we are not all building our own ...
October 14, 2016

The VR Train Has Arrived! Why Advertisers Need to Jump on Board

On July 1, 1941, the first television commercial aired on what is now WNBC. It was a 10-second advertisement for ...
June 02, 2016


On Friday, May 20, INK hosted 38 students from St. John’s Episcopal School in Rancho Santa Margarita to help us ...
May 24, 2016

Designer vs. Artist

The profession of an artist and designer are different and also inherently linked. Generally speaking, an artist does not need ...
April 21, 2016

April Fools’ 2016 Campaigns: My Favorite Brands Offer Up the Best Jokes and Pranks

Every year more companies are creating content for April 1st and surprising consumers with jokes and pranks in funny and ...
April 12, 2016

The Play Button… An Evolution of the Poster Frame

The play button is the lead singer of any video player’s UI (user interface) ensemble. It’s the biggest, it’s used ...
April 01, 2016

Because Brand Matters

I’ve been reflecting on the idea of operationalizing brands this quarter as it relates to our clients and to us. ...
March 16, 2016


Media Contact: Kelly Reeves KLR Communications kellyr@klrpr.com 949-769-3663 In An Effort to Meet Continued Agency Growth, The Brand Activation Company ...
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