Process for the Pragmatic

How the sausage is made (and by sausage we mean brilliant brand transformations).

What We Do

Research. Strategize. Create. Rinse. Repeat.

If it ain’t broke, don’t fix it. Our process has been honed over the past 10 years and drives real results. See for yourself.

Capabilities

Brand

Audience Research

Competitive Audit

Executive Workshops

Audience Profiling

Brand Strategy

Identity Development

Activate

Campaign Development

Web/Mobile Development

Content CReation

Sales Collateral

Digital/Traditional Advertising

Trade Show Materials

Launch

Go-To-Market Strategy

CRM Strategy

Social Media Strategy

Media Planning/Buying

CRM Implementation

Analytics Dashboard

Research

It all starts with objective information gathering. Who is your current audience and how does that differ from your target audience? What do they really think about your brand and the experience they get when interacting with your company? How does that experience make them feel and how is that experience different from the many competitors in your space? Asking the right questions enable us to gather the right insights. Insights that will fuel a stronger position in the market.

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Strategy

Once we’ve gathered the right insights from your customers, your team and your competition, we set out to establish a strategic position that is authentic, relevant and differentiated in the market. Mind you, this is no academic exercise, we get to the point and encapsulate your brand position in a brief, digestible form that will actually get read a second time. That positioning strategy is the foundation for everything from what voice the brand should take to the channels and frequency of our messaging.

Activation

This is where the rubber meets the road and great brands come to life. Crafting the right stories and making the right promises are only part of the equation. What’s critical is living up to those promises through each and every customer interaction. In our Activation phase, we launch the materials needed to properly tell your story, stand out from the crowd and engage your audience. From web design to sales materials to integrated campaign launch, we’ve got you covered.

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Lead Gen/Nurturing

Crafting a great brand story is one thing, driving repeatable revenue is another. During our Lead Generation and Nurturing phase, we execute upon our well-informed strategies to ensure the proper mix of media and frequency to drive more leads and convert more customers. Relentlessly measuring and optimizing every aspect of our campaigns ensure that every dollar invested in marketing is yielding a positive return.

You know you want some.

Contact

INK
31652 2nd Avenue
Laguna Beach, CA 92651
949.596.4500
info@inkagency.com