Getting the world's first
droneport off the ground.
Capitalizing on the emerging drone industry, a group of entrepreneurs and investors set out to create a credible disruptor in the category. Our role was to build as much credibility and purpose into the efforts to help them get this new business off the ground.
The very name “Aerodrome” means an airport dedicated to drone traffic. From this starting point, we expanded the brand position and identity to stand for something aspirational in the minds of our target audience–students interested in a future career in the drone industry. As part of this brand launch, we developed a website, training materials and lead generation strategies to give the organization as much awareness and credibility as possible. The result? We successfully launched the worlds-first droneport, giving Aerodrome their wings.