Ingram Micro came to us in need of a very fast brand spun up for their new Cloud-based SaaS offering. The challenge was to launch a brand in less than 90-days to coincide with one of the biggest trade shows of the year, Cloud Summit.cWe began with an immersive 4-day trip to Mobile World Congress in Barcelona to interview dozens of their executives, partners and clients in an attempt to quickly immerse ourselves in their business and gain the valuable perspective of their employees and loyal clients.
CloudBlue, a previous acquisition, was selected as the name and we got to work developing a new logo and visual identity for this new brand. We landed on a design system that is a literal manifestation of a “platform”, which is the essence of what CloudBlue offers. Rounding out the deliverables were strategic positioning, sales enablement tools, brand videos, a refreshed website, case studies and presentation materials.