Launching a Pioneer in the World of Virtual Reality.
With the convergence of stunning technology and broader adoption of VR hardware, Next set out to create the gold standard in live VR content. INK’s role was to help them chart that course and tell their unique story to the world.
It all began with an articulation of Next’s strategic position in the market and an opportunity to tell their story in a unique and powerful way. That was the foundation of a brand relaunch that encompassed everything from a new logo and identity system to branded assets, wearables and office messaging. From there, we continued to tell Next’s story through the launch of a new and improved website, sales presentations, CES Keynotes and branded videos. Once the brand was consistently represented, we turned our attention to awareness and lead generation, developing a series of display ads and identity systems promoting their relationships with various content providers like the NFL, NBA and LiveNation.