Shea Homes

Leveraging 133 years of history
to chart a new path forward.


Shea Homes is one of the longest-standing family-owned home builders in the United States. With 133 years of rich legacy to draw upon, we needed to chart a path forward that was focused less on where they’ve been and more on the exciting places they’re going.

Starting with a new logo, which was inspired by the original founder’s signature back in 1881, the signature style represented the personal touch and commitment that exists in everything Shea does. That authenticity is infectious and was infused in every aspect of the new brand that we helped to launch. Culminating with the tagline Live The Difference, it was as much a manifesto as it was a simple tagline.

“We truly enjoyed working with the team at INK. They did a great job repositioning our brand and worked seamlessly with our team, providing an end result that everyone immediately embraced."

— Bert Silva, 
President & CEO, Shea Homes

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