Shelly Automotive Group
More than just
Shelly Automotive Group consisted of three high-performing locations in Orange and LA counties. Their mission was to elevate the conversation without sacrificing sales. In the highly accountable world of new and used auto sales, striking this balance is anything but easy. We accomplished that with flying colors.
Reviewing the competitive landscape and audience perceptions of the category, we identified a greenfield of opportunity to mine in both the category of media spend as well as the messages we delivered, which were unique to each dealership yet united under a common thread. Doing more with less was the mantra of this relationship, so we set out to cost-effectively create content that drove clicks and led to unprecedented sales.