Trammell Crow Company
Launching Orange County’s
Creating a name for yourself in Orange County’s commercial development scene is no easy task. Trammell Crow had developed a truly world-class office campus and needed an equally inspiring brand to accompany it.
Moving away from the standard feature and amenity-laden approach, we instead focused our energy on defining an emotional connection with the future tenants of this amazing property. By elevating the conversation to a state of mind, rather than a physical structure afforded us the ability to change the conversation with our prospects. With the launch of the brand, the development of a website, sales materials and launch campaigns, the brand of The Boardwalk stood for an aspirational state of mind.