Trammell Crow Company

Launching Orange County’s
new gold-standard
of excellence.


Creating a name for yourself in Orange County’s commercial development scene is no easy task. Trammell Crow had developed a truly world-class office campus and needed an equally inspiring brand to accompany it.

Moving away from the standard feature and amenity-laden approach, we instead focused our energy on defining an emotional connection with the future tenants of this amazing property. By elevating the conversation to a state of mind, rather than a physical structure afforded us the ability to change the conversation with our prospects. With the launch of the brand, the development of a website, sales materials and launch campaigns, the brand of The Boardwalk stood for an aspirational state of mind.

"INK has done an exceptional job in helping to brand and differentiate our project. Their team has created marketing materials like nothing our market has seen, perfectly complimenting The Boardwalk's next-generation design and signifying the premium feel we have been looking to present. They have added creativity and a fresh perspective that distinguishes a best in class development.”

— Chris Tipre, VP, Trammell Crow Company

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