The Best Spaces are Versatile.
For over three decades, Versatile has manufactured two-component, resinous flooring solutions that elevate the quality and value of commercial, industrial and residential spaces. Their highly specialized, innovative and versatile products are superior in quality, selection, long-term maintenance, value and visual appeal. Versatile asked INK to develop a new brand identity that would match the beauty and sophistication of their products.
INK researched Versatile’s product offering, unique points of differentiation and overall position within the marketplace to develop a new brand that we’re now extending across a wide range of customer-facing materials. We established the notion that “The Best Spaces are VERSATILE” and introduced a new logo. In addition, we created a corporate color palette and overall look and feel, which have helped position Versatile for rapid growth in the flooring segment.