to the future of student living.
College is the most transformative time of your life. It’s where you explore and discover. It’s where you find out who you are. In short, it’s all about YOU. Here at INK, we’ve been getting back into the college life lately with the launch of YOUnion Student Living, a new brand of college apartments that are popping up near college campuses throughout America.
INK worked closely with Strategic Asset Management, a real estate investment firm specializing in college off-campus housing to create a new national brand. After getting inside the head of today’s Gen Z college students through extensive research, we carefully crafted a brand persona that is about much more than fully furnished apartments. The YOUnion brand we created is about facilitating transformation to help students reach their true potential. Once we landed on our brand identity, our work entailed a wide array of consumer touch points, including interior design, property signage, corporate and property websites, email, social, video content, staff training, collateral and merchandise.
"INK has done it again–creating our second billion-dollar real estate brand, YOUnion Student Living. INK is hands down the best agency for the detailed research, strategic positioning and full creative implementation of unique and trademark-able brands!”
- H. Michael Schwartz, Founder, Chairman and
Chief Executive Officer