Case Study



Rebranding, Positioning, Identity Development, and Digital Advertising

“INK's entire team is extremely collaborative and we think that the spirit of partnership has resulted in truly great work.”

Mike Wong, Director of Marketing, Zyris

Giving a Name and a Face to Dentistry’s Biggest Innovator.

As innovators in the traditionally staid dental B2B industry, Isolite Systems wanted a brand that would position them as game-changers and give them a platform that would allow them to introduce new products that go beyond dental isolation and lighting.

INK worked closely with Isolite Systems to deliver a new brand that better matched their personality. We began by considering the core benefits of their products, which improve the dental experience for both patients and clinicians. In short, their products are about generating smiles. So we changed the company name to Zyris, which was inspired by the zygomatic and risorius facial muscles that form the human smile. Coupled with a new tagline “Smiles All Around,” we helped them relaunch their brand, update their entire line of packaging, re-design trade show materials and build a fresh website from the ground up.