“A world-class brand and dozens of new leads every week. We couldn’t be happier! INK is the whole package.”
/ FAYE VAN BOXTEL / CMO / ADVANCED AIRWAY SOLUTIONS
The snoring/sleep breathing disorder category is flush with treatment solutions, ranging from using a CPAP machine, or wearing a jaw-repositioning oral device, to even submitting to painful palate-scraping surgery. None of these solutions are ideal. Our client, Advanced Airway Solutions, has developed a better approach and came to INK needing branding and lead-gen help. Our core challenge was to develop a professional brand and campaign platform that emphasized the ease and simplicity of their solution, while positioning Advanced Airway Solutions as the highly competent administrator of their innovative procedure. Additionally, they asked us to jump start their business and drive leads to their first dedicated office in Irvine through a lead generation campaign.
INK developed a brand identity rooted in the core benefit of Advanced Airway Solutions—the ability to undergo a non-invasive, non-surgical treatment that results in an expanded airway and increased, healthy airflow while sleeping. We then extended that premise into a brand campaign platform that focused on both the benefits of better sleep and the dangers of untreated snoring and sleep apnea. As a second part to the solution, we developed a robust lead-generation campaign, which started with a full-page print campaign and was followed by a content-based CRM campaign designed to guide prospects through the sales funnel and ultimately book consultation appointments.