Understanding Today’s Top Digital Marketing Trends: Facts and Stats

The world is more digital than ever before. Nowhere is that more obvious than in the world of marketing, where...
 

Are You Using Social Media Marketing to Its Fullest Potential?

Here’s something you already know: social media is powerful. But is it powerful for you? And if not, why isn’t...
 

The Importance of Brand Storytelling

What’s your story? Ever ask someone that? Ever been asked that? It’s a common ice-breaker. There’s a reason this question...
 

The Holy Grail of Branding: Clarity

Clarity. So few brands have it. Fewer still know how to achieve it. And even fewer live it every day....
 

1+1>2

It’s simple economics.  Trade can make everyone better off, and that is why we are not all building our own...
 

STEAM Day at INK

On Friday, May 20, INK hosted 38 students from St. John’s Episcopal School in Rancho Santa Margarita to help us...
 

Designer vs. Artist

The profession of an artist and designer are different and also inherently linked. Generally speaking, an artist does not need...
 

April Fools’ 2016 Campaigns: My Favorite Brands Offer Up the Best Jokes and Pranks

Every year more companies are creating content for April 1st and surprising consumers with jokes and pranks in funny and...
 

The Play Button… An Evolution of the Poster Frame

Images ©ESPN.com and ©MSNBC.com The play button is the lead singer of any video player’s UI (user interface) ensemble. It’s...
 

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