A CMO’s guide to navigating the choppy waters ahead.
The big moment has come. You’ve taken that next bold step in your company’s evolution and are ready to invest ...
Welcome to INKipedia
January 10, 2023
October 21, 2022
The Art of Long-Cycle Lead Nurturing
In 2020, we saw that businesses could still function and obtain leads even if they didn’t have access to traditional ...
September 28, 2022
How to Discover what Customers Already Think of You
“Who cares what customers think about us? They’re buying from us, aren’t they?” That’s the refrain of the lazy branding ...
September 02, 2022
Trust. It’s your most valuable currency.
A practical guide to helping Credit Unions grow membership in a virtual world.
August 10, 2022
What the Statistics Say About How 55+ Investors Think About Wealth
As we get older, our perspectives on wealth change. Hopefully, we’ve added more wealth to our portfolio—but even greater success ...
July 22, 2022
Finding Brand Opportunities During a Crisis
When there’s a sudden crisis, most brands have the same reaction: fear. They think about slicing marketing budgets, withdrawing from ...
July 06, 2022
Gaining a Quantifiable Competitive Advantage Through Branding
When you’re an individual, they call it a personality. When you’re a company, they call it a brand. But that ...
June 17, 2022
Lessons in Digital Branding – From People Who've Done It
What’s the fastest way to learn something new? Easy. Ask the people who have already done it. That’s as true ...
June 06, 2022
Top 10 Branding Mistakes and How to Avoid Them
The big moment has come. You’ve taken that next bold step in your company’s evolution and are ready to invest ...
May 13, 2022
Why Every Real Estate Investor Should Know About DSTs
What are Delaware Statutory Trusts (DSTs), and why do investors from all over use them? We take a deep dive ...