Some of our thoughts on the world of branding and marketing.

Content marketing is about creating compelling stories that engage an audience with emotion and a strong point-of-view. As someone once shared with me, it’s not about making branded content, it’s about making content that’s on brand.

How bad has the COVID-19 pandemic become lately? According to the Centers for Disease Control and Prevention (CDC), as of January 19th, over 394,495 people have died of COVID-19 in the U.S., with more than 23 million confirmed cases. More than 1.5 million cases were reported in the previous seven days for an average of 221,693 new cases per day.

In 2020, we saw that businesses could still function and obtain leads even if they didn’t have access to traditional in-person networking methods. But in 2021, as more and more businesses move online, the digital environment could be overwhelmed with business trying something else out: lead nurturing.

What’s next in the world of B2B lead generation? In the digital environment, it’s impossible to say with any degree of certainty which trends will emerge. But after a hectic 2020, one thing is clear: there are some trends that developed in 2020 that don’t show any signs of slowing in the coming years.

There is currently some $6.2 trillion held in alternative investment classes worldwide. And if 2020 has taught us anything, it’s that you never know what’s going to happen in traditional asset classes, like stocks and bonds. One international event can change everything.

As we get older, our perspectives on wealth change. Hopefully, we’ve added more wealth to our portfolio—but even greater success as we age has a tremendous impact on our investment psyche. But what are those impacts, and how can we quantify them? We looked at several statistics related to 55+-year-old investors to find out what they’re thinking about wealth—and how those attitudes change over time.