How to Discover what Customers Already Think of You

“Who cares what customers think about us? They’re buying from us, aren’t they?” That’s the refrain of the lazy branding...
 

Lessons in Digital Branding - From People Who've Done It

What’s the fastest way to learn something new? Easy. Ask the people who have already done it. That’s as true...
 

The Most Important Digital Trends You Missed in 2018

In 2005, two men emerged from the jungle of a Philippine island, claiming to have been Japanese soldiers. Their story:...
 

Five Examples of Consistent Branding Done Right

Think of your favorite brands. What’s the defining characteristic they all seem to share? Consistency. Brands are different, after all....
 

Gaining a Quantifiable Competitive Advantage Through Branding

When you’re an individual, they call it a personality. When you’re a company, they call it a brand. But that...
 

Top Trends in Real Estate Marketing

Louis Glickman once said: “The best investment on earth is earth.” Nothing about that statement has changed in recent years....
 

How B2B Businesses Can Prepare for the Next Generation of Buyers

In some ways, B2B marketing will always be the same: businesses have a problem and you have a solution. But...
 

Long Live Email Marketing

Pop quiz: what’s the most common activity on smartphones? If you guessed web browsing, social media, local search, or even...
 

Leveraging the Power of Influencer Marketing

Millennials hate advertisements. That is, of course, unless the advertisement comes to them through someone they trust. As Forbes noted,...
 

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