Insights

Some of our thoughts on the world of branding and marketing.

The Art of Long-Cycle Lead Nurturing

In 2020, we saw that businesses could still function and obtain leads even if they didn’t have access to traditional in-person networking methods. But in 2021, as more and more businesses move online, the digital environment could be overwhelmed with business trying something else out: lead nurturing.

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Predictions for Alternative Investment Classes in 2021

There is currently some $6.2 trillion held in alternative investment classes worldwide. And if 2020 has taught us anything, it’s that you never know what’s going to happen in traditional asset classes, like stocks and bonds. One international event can change everything.

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What the Statistics Say About How 55+ Investors Think About Wealth

As we get older, our perspectives on wealth change. Hopefully, we’ve added more wealth to our portfolio—but even greater success as we age has a tremendous impact on our investment psyche. But what are those impacts, and how can we quantify them? We looked at several statistics related to 55+-year-old investors to find out what they’re thinking about wealth—and how those attitudes change over time.

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