Insights
How to Discover what Customers Already Think of You
“Who cares what customers think about us? They’re buying from us, aren’t they?” That’s the refrain of the lazy branding...
Branding
Lessons in Digital Branding - From People Who've Done It
What’s the fastest way to learn something new? Easy. Ask the people who have already done it. That’s as true...
Digital
The Most Important Digital Trends You Missed in 2018
In 2005, two men emerged from the jungle of a Philippine island, claiming to have been Japanese soldiers. Their story:...
Branding
Five Examples of Consistent Branding Done Right
Think of your favorite brands. What’s the defining characteristic they all seem to share? Consistency. Brands are different, after all....
Branding
Gaining a Quantifiable Competitive Advantage Through Branding
When you’re an individual, they call it a personality. When you’re a company, they call it a brand. But that...
Digital
Top Trends in Real Estate Marketing
Louis Glickman once said: “The best investment on earth is earth.” Nothing about that statement has changed in recent years....
Digital
How B2B Businesses Can Prepare for the Next Generation of Buyers
In some ways, B2B marketing will always be the same: businesses have a problem and you have a solution. But...
Digital
Long Live Email Marketing
Pop quiz: what’s the most common activity on smartphones? If you guessed web browsing, social media, local search, or even...
Insights
Leveraging the Power of Influencer Marketing
Millennials hate advertisements. That is, of course, unless the advertisement comes to them through someone they trust. As Forbes noted,...