We Ignite Growth
Do the Right Things, Together
Formulate
Our proven approach to brand strategy that drives ROI:
- Researching key audiences to gain actionable insights
- Creating core statements that engage and inspire
- Defining your brand’s foundational elements: purpose, positioning, differentiators, personality, brand promise and more
- Building your brand with emotional intelligence
- Incorporating DEI within your brand strategy
Ideate
Engineering your brand expression for maximum impact:
- Creating a bold corporate identity system
- Building a brand platform that disrupts the market
- Aligning all elements with extremely thorough and usable Brand Guidelines
Activate
Achieving liftoff and sustaining momentum:
- Making your brand launch exciting, newsworthy and memorable
- Operationalizing your brand from corporate communications through sales enablement and tactical execution
Make your reliance on agencies obsolete. (Yes, even us.)
Increase Your Marketing Velocity and Effectiveness
Get all the moving parts of your brand’s ecosystem working in sync. Then put them to work. In highly effective campaigns that produce measurable results. We’ve done it for hundreds of businesses. From global enterprises to startups. Join us, and be the next to engage customers at scale and experience the growth that follows.
Instead of Outsourcing, Try In-Housing
Let us boost your in-house marketing capabilities with the INKubator. Our proven resourcing process accelerates efficiency and results through the thoughtful planning, creation and implementation of your own bespoke in-house marketing agency. Whether you have partial or no current staffing internally, we will design and implement a plan that reduces or eliminates your reliance on agencies.
On-Demand CMOs and Creative Game Changers
The final component of our service offering is our CMO “red phone.” With our annual support contracts, you can think of us as your secret weapon. Call upon us as needed to conduct research, generate ideas, craft game-changing campaigns, optimize results, solve thorny business problems and more—working seamlessly alongside your in-house team whenever you need us. Our seasoned team of brand strategists, marketing executives and creative directors is on-call and at your disposal.
Internal & External Research
As a research-led organization, it’s our starting point. We establish the objectives of the research, design the methodology, and then set out on a journey of learning. We seek the internal perspective and those of your customers, partners and industry analysts. And we use Natural Language Processing to analyze the positioning, messaging, content and brand voice of your competitive set’s websites, social media and reviews.
Brand Strategy
Leverage your brand as a driver of your business strategy. Create rational and emotional connections with your audiences. Differentiate from your competition. It all begins with the creation of a platform based on a single, authentic truth expressed in engaging, inclusive ways that turn prospects into customers, and customers into loyalists.
Identity Development
Brand identity is the craft of conveying strategy through design. Expressing your brand’s promise of distinction with symbology, innovative use of color, typography and repeating design elements. With INK, you’ll achieve a new level of distinction, consistency and clarity in your visual and verbal brand identity system.
Operationalizing Your Brand
Once your brand is ready for launch (or relaunch), it’s time to operationalize it. We believe a brand launch should have all the energy and substance of other major company events like annual sales kickoff meetings—and we have the ideas to make it happen. Beyond launch, we help companies “in-house” their marketing capabilities to reduce reliance on agencies and provide “CMO on Demand” services for companies with limited or no in-house marketing departments.
Digital Presence
You have a scant few seconds to capture the attention of your audience. INK uses a combination of time-tested principles and the latest advances in user experience to captivate visitors, keep them riveted, and turn them into customers.
Integrated Campaigns
A well-coordinated, multichannel campaign is one of the best ways to drive engagement and revenue in a short time frame. The INK team has perfected the art and science of lead generation for the new economy. We leverage our expertise in every area of launch strategy and execution, ensuring a first-class experience that turns leads into customers with all of the metrics to support it.