INK provides an unparalleled combination of world-class performance marketing, branding and consulting services.
Headquartered in Laguna Beach, CA, INK has helped hundreds of businesses around the world revolutionize their brand image, engage customers at scale and experience massive growth.
INK’s customized lead generation model — DICE (Data Informed Customer Engagement) — uses a data-centric approach to drive highly motivated leads to your business. DICE relies heavily on data analytics and user behavior tracking to make real-time decisions. This revolutionary lead gen model is designed to work in any industry and has been proven to create repeatable results that can easily reach into six, seven, and even eight-figure returns.
A typical campaign runs for 12 weeks, but clients can begin to see results in as little as 45 days. Scroll down for a step-by-step rundown of how this model works.
It all starts with a 1/2 day workshop where we define goals, user flows and audience needs, then collaboratively map the outline of a media plan in real-time.
We optimize existing assets and create new ones that will best serve the goals of our campaign. From display ads to infographics to landing pages, we quickly produce a host of valuable, evergreen marketing assets.
Just 6-weeks after kick-off, we have media in market. Implementing A/B testing on messaging, CTAs and assets across various audience segments enables us to leverage data to optimize and expand.
90 days after kick-off, we share wins, insights and recommendations for future optimization efforts, scoping a second 90-day sprint to build upon past successes.
Does your company occupy a distinct place in your customer’s imagination? We’ve helped brands from around the world separate themselves from the competition and create a lasting emotional connection with their audiences.
A well-defined brand identity is key to creating a loyal and enthusiastic following. With INK, you’ll achieve a new level of consistency and clarity in your messaging to show the public exactly who you are.
You have a scant few seconds to capture the attention of your audience. INK uses a combination of time-tested principles and the latest advances in user experience to pull in your visitors, keep them riveted, and turn them into customers.
A well-coordinated, multi-channel campaign launch is one of the best ways to drive engagement and revenue in a short time frame. The INK team will use its expertise in every area of launch strategy and execution to ensure your new initiative goes off with a bang.
Digital lead generation is more critical now than ever. INK has perfected the art and science of lead generation for the new economy. Start getting new leads in as little as 60 days with DICE (Data Informed Customer Engagement).
Taking a new lead from first contact to first purchase is a delicate process. Our team will help you optimize your CRM & lead nurturing processes to ensure a first-class experience that turns leads into customers by the droves.
Tim joined INK in March of 2012 via RiechesBaird and has 25+ years of experience in B2B brand strategy and development. Historic clients include Edwards Lifesciences, Life Technologies, Evolent Health, AMN Healthcare, American Airlines and Irvine Company.
Todd co-founded INK in January of 2007 and has 25+ years of experience serving as strategic partner to companies such as Sony, HP, Diageo, Mattel, Guess Clothing and Hotels.com.
Megan co-founded INK in January of 2007 and has 25+ years of experience serving as a strategic partner to companies such as Evolent Health, Bloomingdale’s, Ford, Best Buy, Bank of America and Mercedes-Benz.