Lokker, a provider of B2B internet privacy software, needed a brand platform to help with their initial product launch. The brand development for the launch would help them to lead a global movement to make the internet safer with advanced privacy technology. In order to stand out from the crowd, the branding needed to be elite, powerful and minimalist-like a luxury brand providing illumination on this growing need. INK developed a look and feel to show Lokker as a luxury brand and help provide illumination on internet privacy, projecting their tagline “Powering Privacy.” The elements that were designed included a brand platform, logo, website, social media elements and supportive tactical assets.
“We needed a partner to help us create a bold and courageous brand—from the visual identity to the website, from core messaging to collateral...INK delivered!”
Jeremy Barnett, Chief Commercial Officer, Lokker