Orange County's
Credit Union

Orange County’s Credit Union came to INK as they were struggling to differentiate themselves from big banks in the minds of consumers. In order to keep pace with their competition, Orange County’s Credit Union wanted to project a more contemporary and inclusive image and wanted their new campaign to also speak to today’s digital-first consumer.

INK developed a branding campaign platform that spoke to the heart of the Orange County’s Credit Union’s purpose—to provide banking for people, not profit. INK established distinctive brand guidelines that defined everything from fonts, color palette, imagery, language, tone, iconography, as well as overall look and feel to modernize their 80 year old brand. The campaign was extended to reach digital natives using social media and the website to interact with the brand.