PKWARE

PKWARE came to INK with a vital need for the future of the company. Having developed the .zip file in 1989, PKWARE was a pioneer in data, but knew their future would be tied to data protection at the enterprise platform level. To solve that challenge INK sought to develop a brand to reflect a new, clarified direction for the company to carry it into the future and permeate product offerings, marketing strategy and customer experience.

Starting with a brand workshop as well as stakeholder and analyst interviews, INK gathered perspective on the current state of the market and existing confusion with the brand and path forward for the company. Based on the ensuing Strategic Brief, INK created a new company logo, positioning statement and tagline, then applied the revitalized brand to PKWARE’s key marketing assets (ex. brand identity system, website, sales sheets, etc.) to excite the market, invigorate lead/sale metrics and increase revenue from new customer acquisition and existing relationship expansion.