Sumo Logic offers a unified, cloud-native platform that is affordable and easy to use. They were looking to capture market share with a targeted campaign that positions their benefits relative to their competitor. There were two primary applications: Cloud and Enterprise. Leveraging product benefits and kept in mind the needs of the practitioners who actually used the products. INK developed assets for Sumo to promote an incentive and product benefits: switch to Sumo and get 1 million credits (with a 2 yr contract value of $125K). The assets that were developed followed the brand guidelines with this goal.