“INK is hands-down
the best agency for
building billion-dollar brands.”
/ H. MICHAEL SCHWARTZ / FOUNDER, CHAIRMAN & CEO / SMARTSTOP ASSET MANAGEMENT
College is the most transformative time of your life. It’s where you explore and discover. It’s where you find out who you are. In short, it’s all about YOU. Here at INK, we’ve been getting back into the college life lately with the launch of YOUnion Student Living, a new brand of college apartments that are popping up near college campuses throughout America.
INK worked closely with Strategic Asset Management, a real estate investment firm specializing in college off-campus housing to create a new national brand. After getting inside the head of today’s Gen Z college students through extensive research, we carefully crafted a brand persona that is about much more than fully furnished apartments. The YOUnion brand we created is about facilitating transformation to help students reach their true potential. Once we landed on our brand identity, our work entailed a wide array of consumer touchpoints, including interior design, property signage, corporate and property websites, email, social, video content, staff training, collateral and merchandise.