“INK works magic. They had the impossible task of wrapping their heads around a business that not only caters to several differing industries, but also contained offshoot businesses within. They were able to step in and analyze our strengths and show us where we could improve – helping us shine in a way that sets us apart from our closest competitors. I found the brand strategy exercise incredibly illuminating and I am excited to roll out the new messaging that came out of it. Any brand would find INK a valuable strategic partner to have in their back pocket.”