Brands get creative (or lazy) for Star Wars Day Social Media Posts
Take Vans for example. They had a really relevant, interesting, funny Vine video for Star Wars Day. It didn’t say “Buy Vans Shoes!”, but it totally blended with their brand image. Delta’s is similar. It’s subtle but clear and relevant at the same time.
Then look at the Vitamin Shoppe’s post. It’s so forced that it actually hurts the brand’s image. So does Pillsbury’s.
The moral of the story is, make it relevant to your brand. Words and pictures for their own sake actually hurt your image.
http://www.adweek.com/adfreak/brands-are-out-force-intergalactic-tributes-star-wars-day-157468
Related Posts
Reset and Reflect
A new year often marks the opportunity for a fresh beginning, as January offers each of us a clean slate. It’s a chance for us to press the “reset” button after the holiday break and get revved up for the coming year. But it is also a time to reflect upon the most recent 12 […]
A Tale of Two eBlasts
There is such a thing as too much creativity. Check out these two eBlasts. Both are from MyHabit, Amazon’s flash sale website. If you’re unfamiliar with the concept of a flash sale, here’s a basic primer. Essentially, it’s an ecommerce version of Black Friday that happens every single morning via email and smartphone app for […]
Our Marketing Trends For 2014
1. Character CountsIf Ron Burgundy has taught us anything, it’s that giving your brand a voice, and bringing that voice to life with a fictional character, can pay dividends. Popping up on everything from Dodge Durango ads to ESPN segments, it’s nearly impossible to escape his legendary charm—and finding new and creative ways to introduce […]