DCA Asset Management, a distinctive kind of firm with a unique kind of investment style was in need of reinvigoration. The brand perception was not keeping pace with the company’s evolution. DCA needed a new image and story that appealed to its tech forward mission. This is where INK provided a new platform for the future of DCA. We developed brand positioning evolving from the phrase “Onwards.” The brand identity as well as messaging were re-engineered for a more forward thinking story. Once the branding had been developed, INK developed a new logo, web designs as well as marketing collateral.