Boulevard is a provider of a Client Experience Platform (CXP) that is purpose built for appointment based, self care businesses. Their customers thrive on developing deep relationships that go beyond any single visit or transaction. Their technology extends their ability to deliver personalized, enjoyable experiences with online appointment scheduling, messaging and payments that are simple, elegant and reliable. With such a seamless base for providing a smooth experience for the market's need, Boulevard was looking for branding that conveyed their magical experiences. This is where INK helped to create a brand personality that highlighted their core attributes. By developing a brand identity, logo, web, digital and marketing materials, INK delivered a fresh new look to project Boulevard’s magical moments.