“INK was a great partner during every step of the journey as we developed a leading-edge, world-class digital health company.”
/ JESSICA NEUFELD / VP STRATEGY & MARKETING / EGNITE HEALTH
egnite Health is a digital health company that INK launched in February 2021. It is a spinoff from Edwards Lifesciences, who INK has worked with since 2019. INK was given the name “egnite”—symbolizing the profound potential of AI on healthcare—but created every other aspect of the brand starting with the logo and brand narrative. Then INK designed the visual identity system to give the brand a consistent visual language. It includes a chromium super graphic that signifies moving parts making a whole. The orange and blue squares represent data points, accompanied by a flowing line pattern that speaks to the speed at which data informs decisions. Once the brand identity was locked down, INK designed and developed egnite's website, brand video, trade show materials and other marketing collateral.