with INK has been
/ ANTHONY J. DUFAULT / HEAD OF ETF PRODUCT DEVELOPMENT
/ PACIFIC GLOBAL ASSET MANAGEMENT
Pacific Global Asset Management is a roll-up of several PacificLife companies. In addition to their other investment products, they recently launched an ETF offering, so they needed help telling their unique story of entrepreneurial energy combined with the strength and stability of a parent company like Pacific Life. With this new brand launch, they sought INK’s help in positioning, launch strategy, go-to-market planning, messaging, and web design.
With approximately 2,000 ETFs in the market, we had to give investment advisors and other supply chain investment professionals a very direct, clean and differentiated message in this highly crowded space.