The City Within:
Within isn’t just a word. It’s not just a concept. It’s our way of life. It’s the voice and spirit of our community, the legacy of our generations, our pride of diversity and hope of a better future. To you, it might just be a neighborhood, but to us, it’s where we thrive.
This is our city within.
Originally built in the 1970’s, the FreedomWest community of San Francisco’s Fillmore District had fallen into disrepair. Enter MacFarlane Parters and Avanth—two world-class developers set on not only revitalizing FreedomWest, but building a gold-standard model of urban renewal for the rest of the world to emulate.
INK’s mission was to tell the new FreedomWest story to not only the current shareholders, but to investors, city officials, retailers and new members of this vibrant new multi-cultural community. The centerpiece of our strategy was the concept of being a “city within”, which was represented in all branded assets ranging from a new website, to a brand video, to shareholder and investor pitch decks and collateral.